Insurance Leads

Finding Insurance Leads

It’s about time independent insurance agencies started facing a few unfortunate facts, not the least of which is that in the space somewhere between the growing expense and questionable value of Yellow Page Advertising and the proliferation of Do-Not-Call Lists and the restrictive laws that accompany them, their direct/traditional means of promoting their businesses in the marketplace have for all intents and purposes dried up. So the real question that remains is: what’s next?

Insurance Lead Marketing
Over the last few years, well over a dozen web-based insurance leads marketing services have sprung up in varying corners of the seemingly ever-expanding internet—and at first glace, they would all seem to offer the insurance lead generation resources that so many agents have been searching for. To get a free sample of insurance leads, try ProspectZone.

But, how exactly should agencies looking to expand within in their markets determine which of those services is going to provide the best fit for their particular needs; both in terms of general quality of insurance leads-prospects and the overall diversity of offered services? What is it precisely that sets certain lead marketing concerns apart from their erstwhile competition?

Simply put, network volume, quality pre-qualified leads, guarantees and sheer range of lead categories offered for sale. More specifically, the leaders among the emerging internet insurance leads marketing field provide the total range of customized services necessary to help clients grow their individual businesses by proving them with the best possible qualified insurance leads—and doing so primarily by marketing among heath, life, disability and auto insurance consumer-prospects nationwide.

Quality Insurance Leads
What is it precisely, that makes for the highest-quality insurance lead? Well, one might be tempted to answer as simply as to say: any lead that closes. But, that’s just not entirely realistic. Especially when considering the fact that “traditional” marketing tools tend to be responsible for sales closure rates substantially below the eight to fourteen percentile mark garnered by the top-tier insurance leads marketing firms. So I've taken the liberty of assembling a few reasonable lead-quality guidelines that you'll need to be aware of in order to make an informed decision about whether or not to engage a particular insurance lead marketing company.

Getting Accurate Leads: This might seem pretty basic, but novice insurance lead generation firms face an enormous challenge in simply obtaining basically accurate consumer data. Both experience and technology play primary roles here—because the kinds of algorithm-fine-tuning needed to sort the good from the bad can only come from the experience of having put in the time giving a variety of clients exactly what they’ve needed.

Getting Exclusive Leads: It is also critical to find a lead marketing firm in business to make sure that insurance leads are delivered both quickly and more importantly exclusively to your agency. You want to be certain that the lead is not only fresh, but yours and yours alone.

Getting Diverse Leads: Considering that the bulk of the leads available for purchase from Internet Marketing Firms will have been generated by means of the internet there’s simply no excuse for a company failing to offer leads to a variety of consumers potentially interested in a wide range of insurance needs. If a lead marketing firm can’t offer your agency, health as well as life, long term care, dental, disability, renter’s, and car insurance leads their services should perhaps be avoided.

Above all, it’s most important to remember that the quality of the insurance lead you’re deciding to purchase will be most specifically related to how that particular insurance lead was produced. So, you’ll want to make sure that the company you’re going into business with produces their leads in a manner that yields the best possible leads.

Even if your particular agency is looking to purchase only Traveler’s Insurance Leads or Group Plan Insurance Leads or Small Business Insurance Leads or only Mortgage Insurance Leads . . . what you’ll mainly want to be, is as certain as possible that you and yours are purchasing a high-quality lead from a high-quality source.